Comentarios (69)
En este post seguimos comentando algunos factores que pueden ser útiles para para aumentar las ventas en tu establecimiento de hostelería.
Seguro que has escuchado hablar de los influencers gastronómicos. Estos influencers tienen capacidad prescriptora en internet y se han convertido en parte de las acciones de marketing de cualquier establecimiento de hostelería para ganar visibilidad.
Los influencers son un recurso de promoción para tu local muy efectivo.
En hostelería, los influencers forman parte de la realidad virtual de cualquier establecimiento, los influencers aparecen en las redes sociales con sus opiniones sobre platos y locales para comer, fotografías atractivas, enlaces a sus blogs y cualquier tipo de publicación que les ayude a ganar la visibilidad que constantemente buscan.
Tienen creada una comunidad a su alrededor y es experto en temas gastronómicos y foodies, lo que hace que sus opiniones en la Red influyan en la percepción de sus seguidores, convirtiéndose así en un prescriptor.
Estos influencers gastronómicos con sus cuentas y perfiles generan opiniones; perfiles que con sus publicaciones tienen la capacidad de movilizar a su público para que visite un restaurante, cafetería, bar o demás establecimientos hosteleros.
Debes saber elegir al influencer con el que quieres trabajar y que la inversión que vayas a hacer resulte rentable. Estos influencers gastronómicos pueden tener una gran cantidad de seguidores en las plataformas sociales, pero hay que tener cuidado con esto, es mucho más importante la calidad que la cantidad. No sirve de nada un influencer con miles de seguidores que no genere conversación ni contenido atractivo, o que tenga un nivel de interacción bajo.
Otra estrategia que puede ayudarte a aumentar las ventas de tu establecimiento puede ser la instalación de cierta maquinaría de hostelería.
Hay estudios, por ejemplo, que demuestran que colocar una exprimidora de zumos de cara al público, incrementa el consumo de zumo y por lo tanto los ingresos del establecimiento.
Otro caso similar sería la instalación de un enfriador de copas instantáneo, donde existe una correlación clara en su colocación y el incremento de consumiciones de cocteles y demás combinados en el establecimiento.
Estas son algunas claves para impulsar tu establecimiento, pero hay muchas más propuestas que pueden ayudarte. Como puede ser usar fotografía profesional, unas fotos bonitas son muchas veces la clave para hacer tus platos y bebidas más atractivos para tus clientes. Otro buen consejo puede ser realizar concursos. Pueden realizar concursos con la periodicidad que elijas, cada año, al mes o cuando quieras promocionar algún evento especial. Esta estrategia te hará crecer en seguidores y obtendrás un feeback positivo.
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