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Un bar puede ser un negocio rentable si tienes clientes cada día. Pero conseguir clientes para tu bar no siempre es un atarea fácil, existe una gran competencia y los clientes son difíciles de fidelizar. Es por esto que en hostelería hay que ser ingeniosos y buscar formas ingeniosas para atraer clientes a nuestro negocio.
Seguimos en este post con las recomendaciones e ideas para atraer más clientes a tu bar.
Asóciate con negocios de la zona
Puedes intentar llegar a acuerdos de colaboración con negocios de la zona. Ellos promocionan tu establecimiento y tu puedes comprar sus productos o servicios, e incluso promocionarlos a ellos. Estos acuerdos mejoran tu imagen de marca en el barrio y además son una buena herramienta para captar nuevos clientes.
Promociones para público específico
Todo el mundo no tiene los mismos gustos. Se pueden realizar promociones como ofertas 2x1, happy hour, aperitivos especiales.
A hora del vermú y a media tarde funcionan muy bien promociones de 2 x 1 en tapas y los menús de tapa + bebida son también muy efectivos. También se puede tematizar la comida con relación a los productos de la zona o haciendo referencia a algún evento concreto. Estas opciones resultan muy atractivas y originales para el público.
Antes de realizar cualquier promoción analiza tu target más activo, el que mejor vaya a responder a tus acciones. En este tipo de promociones la atención al cliente desempeña un papel muy importante.
Debes hacer sentir cómodos a los clientes y adelántate siempre que puedas a sus necesidades.
Utiliza Facebook o Instagram
Puedes crear una página en facebook o instagram sobre tu bar, donde puedas ir subiendo fotos de calidad de tus platos, de tu local, eventos, etc.
También puedes promocionar tus diferentes eventos, y realizar promociones exclusivas online generando una interacción e incrementando el “engagment”.
Otra muy buena idea es crear un hashtag sobre tu bar y fomentar que tus clientes lo compartan al publicar sus fotos en el local.
SMS MARKETING
Fideliza y capta a tus clientes con una comunicación personalizada y directa, adaptada a sus gustos e intereses.
Puedes programar el envío de tus SMS a tus clientes un par de horas antes de la hora de comer con un sugerente menú, o enviando promociones y descuentos en tiempo real, ya que en la restauración el tiempo es clave.
También puedes enviar breves formularios para recoger la opinión de tus clientes y generar recomendaciones.
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