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Usa TikTok para impulsar las ventas en tu restaurante.

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Usa TikTok para impulsar las ventas en tu restaurante.

Desde crear contenido viral hasta trabajar con personas influyentes, TikTok podría ayudarte a conseguir más éxito en la industria de los restaurantes modernos.

TikTok es como cualquier otra plataforma de redes sociales, excepto por un detalle gigantesco: es EXTREMADAMENTE popular entre la Generación Z.

La popularidad de TikTok podría atribuirse a que es un lugar de entretenimiento digital sin fin, que consiste en contenido de video de formato corto. Pero quizás lo más importante es que Tiktok es una aplicación para dispositivos móviles que está destinada a centrarse en la autenticidad y la creatividad, en lugar de en una experiencia de "venta" seleccionada.

¿Cómo pueden los restaurantes usar TikTok en su estrategia de marketing?

Cualquier restaurante puede abrir una cuenta y comenzar el proceso de crecimiento de la marca. El simple hecho de crear la cuenta genera conciencia entre los clientes conocedores de las redes sociales y tiene potencial de generar nuevos clientes.

Lo primero es lo primero, tienes que crear tu propio canal. Si no eres un experto en redes sociales, considera a tu personal, a los miembros del equipo y a otros empleados. Existe una buena posibilidad de que al menos uno de ellos no solo haya oído hablar de TikTok. El conocimiento de tu personal podría ser útil para al menos comenzar a usar la aplicación.

Una vez que esté activado, es hora de empezar a pensar en los tipos de contenido que desea compartir. Aquí os dejamos algunas ideas que os pueden servir de guía como contenido para compartir.

UNA MIRADA ENTRE BASTIDORES

Una opción popular es darles a los clientes una mirada entre bastidores sobre cómo funciona el restaurante. Lleve a su audiencia detrás del escenario. Darles a las personas una mirada entre bastidores sobre cómo funciona su restaurante los hace sentir parte de su comunidad. Recorra su cocina y presente a los miembros de su equipo mientras trabajan.

CREACIÓN DE UN HASHTAG CHALLENGE

La creación de una campaña única , como la creación de un Hashtag Challenge , es la forma en que la mayoría de las marcas lanzan con éxito contenido viral en TikTok. Un ejemplo de ello fue el desafío #WhopperDance por Burger King.

Para poner en marcha un desafío o una campaña de TikTok, un restaurante o una cadena se asociará con un influyente para impulsar el perfil público de la cuenta. Estos influencers se unen a campañas, a menudo por un precio, y aumentan la conciencia de la marca entre su increíble alcance en las redes sociales al realizar esas parodias, dúos y desafíos que permiten que sus personalidades brillen.

MUESTRE A SUS PROVEEDORES

Muchos usuarios de TikTok buscan marcas que ofrezcan un sentido de autenticidad y transparencia. Los videos que les dan una idea de las personas y los lugares detrás de sus comidas pueden crear esa conexión. Muestre la granja donde se cultivan los tomates que usa para las ensaladas o presente a los espectadores al panadero que hace el pan que sirve. Muestre los equipos de su cocina, esa máquina de la que están enamorados. Enseñe también tareas de limpieza que realiza su personal. A todo añadiéndole las posibilidades de creatividad que tiene la plataforma.

COMPARTE RECETAS

Use cortes de salto para hacer videos que muestren a su chef preparando comidas en segundos. Muestre a los espectadores cómo preparar algunos platos favoritos de la cocina de su restaurante.

OFRECE LECCIONES

Puedes ganar la atención de muchas personas ofreciendo lecciones de cocina en general. Demostrando y enseñando habilidades fundamentales, como cortar cebollas o técnicas más avanzadas de cortes.

MUESTRA LAS NOVEDADES DEL MENÚ

TikTok es una buena manera de mostrar las novedades de tu menú. Puedes utilizar las herramientas de edición de la plataforma para hacerlo de una manera visualmente impresionante.

EVENTOS EN VIVO

Cuando su cuenta de TikTok alcance los 1.000 seguidores, puede comenzar a organizar eventos en la plataforma. Su cocinero o barman pueden ofrecer pequeñas lecciones, o puede organizar un concurso para cualquier cosa, desde incluir un nuevo plato o nombrar un nuevo cóctel.

 

Otra forma menos que orgánica de crear seguidores en TikTok es comprar espacio publicitario. La aplicación ofrece diferentes tipos de anuncios, similares a los anuncios en las Historias de Instagram.

Si opera un pequeño restaurante con una base de clientes extremadamente local o si administra una cafetería en el vecindario que ha estado vendiendo con éxito durante décadas, no le sugerimos que invierta todos sus ahorros en marketing en TikTok.

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