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Optimiza la entrega a domicilio de tu restaurante.

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Optimiza la entrega a domicilio de tu restaurante.

Muchos restaurantes se han tenido que adaptarse y considerar el servicio de delivery tras los cambios que esta atravesando la industria de la hostelería. Desde que COVID-19 llegó a la industria, se ha vuelto para muchos necesario establecer un servicio de entrega a domicilio o take away. Se ha vuelto esencial optimizar estas entregas, pero no todos los servicios de entrega son iguales.

En este post queremos dejar algunos consejos para optimizar la comida para llevar y la entrega de su restaurante y  garantizar la satisfacción de sus clientes.

Con tanto cambio e incertidumbre en el aire actualmente, como restaurador, es posible que se sienta abrumado por la capacitación adicional, las medidas de distanciamiento y los estrictos estándares de higiene requeridos. Optimizar su restaurante para el delivery puede parecer otro elemento más en su larga lista de tareas pendientes.

¿Cómo puedo optimizar el servicio de entrega de mi restaurante?

Optimice su menú para la entrega: 

Su restaurante puede tener un menú amplio para opciones para comer, pero considere recortarlo. Un menú más pequeño para entrega le permite a su cocina preparar rápidamente alimentos para pedidos. Considere ofrecer solo artículos que viajarán bien y se mantendrán frescos para llegar a su cliente.

Invierta en envases y packaging para delivery: envases de entrega con aislamiento de calidad son esenciales para mantener los alimentos frescos y calientes / fríos. Un buen packaging permiten a los repartidores llevar la comida cómodamente mientras entregan en bicicleta, en el automóvil o de cualquier otra forma.

Su embalaje también es importante en términos de marketing y fidelización del cliente. Parte de la diversión y la emoción de pedir comida para llevar es el proceso de "desembalaje". Sus envases debe mostrar lo mejor de su restaurante: sus colores, su marca y la personalidad de su marca. Puede agregar una nota escrita a mano o un mensaje en el cuadro que diga "gracias" o "disfrute de su comida" es un pequeño toque que puede marcar la diferencia para el cliente.

Dedicar un área exclusivamente al embalaje es esencial. Tiene sentido ubicar esto al lado de la cocina para asegurarse de que los alimentos estén empacados y salgan por la puerta lo más rápido posible después de que salgan de la cocina.

Plataformas de delivery:

¿Es nuevo en ofrecer servicios de entrega? Considere utilizar un servicio de entrega de terceros para comenzar. Investigue todos los grandes nombres en la entrega de alimentos y vea qué funciona mejor para su establecimiento. Puede ser abrumador comenzar a ofrecer servicios de entrega con su propia gente, y estas plataformas pueden brindar experiencia. Hay una amplia oferta en el mercado: Glovo, Deliveroo, Uber Eats, Just Eat. Un beneficio de utilizar estas plataformas de entrega de terceros son sus aplicaciones ya desarrolladas que ofrecen seguimiento, pedidos y revisiones, todo en uno.

Ofrecer servicio take away:

En tiempos de incertidumbre, ofrecer un servicio de take away en la puerta es acertado y ofrece tranquilidad a los clientes que no desean aceptar entregas cara a cara.

Prepare su establecimiento:

Trabaje en la preparación del personal de la cocina para procesar rápidamente los pedidos de entrega y empaquetarlos para recogerlos. Para un sistema de entrega verdaderamente eficiente, debe considerar el restaurante como un todo. Piense en sus prioridades y en dónde encajan los pedidos de entrega. Algunas consideraciones clave son:

Espacio de superficie dedicado para pedidos de embalaje

Definición de un sistema viable para organizar y priorizar pedidos

Piense en cómo el área de embalaje se relaciona con el área de espera para los conductores de reparto.

Haga que sus materiales de embalaje de entrega sean accesibles

Sea adaptable y optimice a medida que aprende qué funciona y qué no

Configure una área para empaquetar rápidamente los artículos de entrega . Incluya recipientes para llevar, vasos y tapas, bolsas y cualquier otra cosa que necesite en sus bolsas de entrega.

El espacio adicional que brinda tener un área de empaque especialmente diseñada ayudará a su personal a garantizar que los pedidos sean precisos y completos. Incluso puede valer la pena tener un miembro del equipo dedicado que verifique dos veces los pedidos para garantizar la calidad y precisión.

Si un cliente recibe un pedido con artículos faltantes o si el producto es de mala calidad, no solo dañará su reputación y se arriesgará a recibir malas críticas, sino que también, si tiene que rehacer pedidos, afectará sus ganancias y afectará la eficiencia de su operaciones.

Mantener costes:

Los costos y tarifas pueden subirse cuando se cobra a los clientes por la entrega. Tome decisiones conscientes al elegir elementos del menú, servicios de terceros y demás. El recargo por la entrega puede ser de hasta un 30% y eso puede alejar a los clientes.

Entrega propia:

Si tiene la capacidad, considere implementar su propio servicio de entrega junto con el que ofrezca en la plataforma de delivery. Ofrezca entregas propias durante las horas más lentas al principio para solucionar los problemas y utilice servicios de terceros durante las horas punta. Su experiencia puede enseñarle a optimizar mejor los tiempos de entrega.

Anúnciese:

Informe a sus clientes sobre la oferta de delivery. Utilice las redes sociales para comunicarse con los clientes sobre los especiales de entrega, ofertas y cómo realizar pedidos en línea.

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