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Ideas de marketing navideño para restaurantes

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Ideas de marketing navideño para restaurantes

Lo mejor de la Navidad es el espíritu festivo y la decoración en cada rincón. En esta época del año, la gente tiende a gastar más dinero, y todos los restaurantes deben aprovechar esto. Aquí hay algunas ideas útiles de marketing de restaurantes para Navidad que lo ayudarán con las promociones durante la temporada navideña.  

 

Crea un menú navideño

La elección del menú siempre depende del tipo de restaurante, así que mantén tu concepto pero añade un toque festivo. En tu elección esta servirlo durante todo el mes de diciembre o solamente los días de festivos. Estos cambios en el menú deben ser planificados y gestionados con anticipación, para programar la gestión de los alimentos necesarios.

Programar horas de trabajo

En Navidad hoy en día cada vez más personas optan por cenar fuera. Los restaurantes que abren el día de Año Nuevo y Navidad obtienen entre un 40 y un 50% más de beneficios que en un día normal. Además, las opciones de búsqueda como "restaurantes abiertos el día de Navidad cerca de mí", "Qué restaurantes están abiertos el día de Navidad" y "menús de Navidad" han ganado popularidad últimamente.

Decora tu restaurante

Para crear el ambiente adecuado, un menú especial no es suficiente. Agregue más color y adornos navideños a su restaurante. Podrías ceñirte al concepto clásico rojo-verde-blanco o podrías probar algo más allá. Decora con luces, coronas, acebo, muérdago y el árbol de Navidad.

Cuida la configuración de la mesa usando centros de mesa como velas perfumadas, piñas rústicas, bayas con joyas y ramas de hoja perenne. Y lo último es la música navideña. ¿Quién puede resistirse a Frank Sinatra?  

Contrata personal extra

Estas fechas suelen atraer a los restaurantes a gran cantidad de publico. Por lo que suele ser recomendable, contratar personal adicional para evitar una completa locura en su cocina, asegurándose de que los niveles de servicio no se reduzcan y los clientes reciban sus comidas a tiempo.. El número de personal extra temporal depende del tamaño de su establecimiento.

Además, añada un uniforme festivo para su equipo. Esto también debe pensarse con anticipación, porque en esta época del año los accesorios y disfraces tienen una demanda especial.

Ofrecer ofertas especiales

Algunas ideas interesantes: ofrezca una cena festiva para llevar en Nochebuena a un precio especial; haga una cosa de “3 por 2”, o agregue un juego de pan de jengibre… Qué gran oportunidad para un calendario de adviento con una oferta diferente cada día para calentar un poco la anticipación. Cree cupones para canjear por una cena gratis o tarjetas de regalo para que los clientes las usen como regalos para familiares y amigos.

O haz una conexión con la canción Los 12 días de Navidad y crea cada día los “especiales de hoy” temáticos.  Estas son algunas ideas, que puede hacer para promociones navideñas: Servicio de catering para el día de Navidad, 5% -10% de descuento adicional para sus clientes leales, Tarjetas de regalo, Miércoles de villancicos de Navidad, Calendario de comidas festivas, 30% de descuento en una segunda comida en Nochebuena, Cupones especiales, Horas felices, etc.

Gestionar reservas para el periodo  navideño

Haga circular la voz sobre sus ideas de menú navideño para el restaurante e invite a las personas a organizar su reserva. Aproveche al máximo el menú navideño de su restaurante o aumente la promoción de la cena de Nochebuena haciendo reservas con anticipación.

Asegúrese de limitar el volumen de reservas para que pueda acomodar a los visitantes sin cita previa. No querrás rechazar a la gente en Navidad o Nochebuena.

Promoción

Todos sus esfuerzos serán en vano si la gente no los conoce. Las redes sociales son la mejor manera de hacer promoción. Crea un calendario y programa todos tus eventos y ofertas especiales para que tus clientes no se pierdan nada. Además, puede promocionar platos del menú especial de Navidad y publicar fotos de ellos en su restaurante Instagram o Facebook con anticipación para despertar el interés.

Intente publicar contenido con anticipación, preferiblemente unas semanas antes del evento, para que los clientes potenciales estén informados mucho antes.

Puede publicar una foto de las diversas decoraciones navideñas de su restaurante y pedirle a la gente que comente con sus combinaciones de colores o piezas de decoración favoritas.

Aquí os dejamos unas ideas de promoción navideña:

  • Obsequios diarios para los miembros del club de fidelidad, como una bebida gratis después de la cena.

  • Invite a su generación más joven a hacer un video promocional y publicarlo en sus redes sociales a cambio de un postre gratis.

  • Ofrezca una comida excepcional a un precio fijo puede generar más reservas y visitas sin cita previa.

  • Utilice un obsequio de tarjetas de regalo para ciertos grupos de clientes.

  • Forme un equipo con una organización benéfica local y ejecute un beneficio promocional de 3 semanas o un mes en el que acepte donaciones y posiblemente use su ubicación para eventos promocionales.

  • Muestre un menú de dulces navideños con elementos como turrones, navideños rusos, polvorones, ponche de huevo inglés y galletas de jengibre. Ofrézcalos como un complemento con un coste bajo.

  • Organice un desafío navideño y haz que tus clientes publiquen tus platos bajo un hashtag común y aquel que sea más creativo y atractivo podrá obtener un premio.

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