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¡Temporada de afterwork! Aprovéchala en tu establecimiento.

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¡Temporada de afterwork! Aprovéchala en tu establecimiento.

Hace varios años aterrizo en nuestro país el concepto “afterwork”. La idea es compartir unos momentos distendidos con los compañeros de trabajo en un local al finalizar la jornada laboral para  estrechar relaciones e incluso conocer gente nueva que pueda formar parte de nuestra red de contactos profesionales.

El afterwork se ha convertido en una oportunidad de crecimiento para muchos locales.

El cliente del afterwork mayoritariamente es  de nivel medio-alto y suele escoger locales modernos, con bonita decoración, y que ofrece servicios exclusivos. Los clientes españoles también se dejan seducir por otras opciones más convencionales.

La ubicación ideal para estos locales es un barrio de negocios donde hay empresas y oficinas. El afterwork comienza sobre las 19.00 y puede alargarse hasta después de la cena dependiendo del día de la semana.

Terrazas, pubs, bares, restaurantes… son válidos. Sin grandes inversiones extras puedes convertirte en el referente de tu zona.

Los cócteles son los productos estrellas de los locales especializados en afterwork. Una buena barra con el espacio suficiente para que el barman trabaje cómodamente puede convertirse en un reclamo, que dejará al cliente fascinado por el espectáculo y el arte de la coctelería.

Otra tendencia a incluir que viene pisando fuerte son los mocktails, cócteles sin alcohol que cada día están más demandados.

El enfriador de copas GF1000 puede ayudarle con la congelación al instante de cualquier tipo de copa o vaso y además se convertirá en un elemento diferenciador para su negocio.

También son indispensables una buena y amplia carta de vinos, champagne, aguas y cervezas. La cerveza sigue siendo una delas opciones más demandadas.  

Todo ello acompañado de productos gourmets como aperitivos, tapas y comida ligera.

Las redes sociales se convierten en un gran aliado para promocionar el local e informar a tus seguidores de las novedades de cada tarde. Dj con música, actividades y espectáculos de entretenimiento en el local, ser sede de reuniones para practicar networking… te pueden ayudar también a ser el local elegido.

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