A restaurant's website is an important information tool for its customers. It is essential to update your website with the most recent and relevant information for your establishment. Knowing the type of content your users are looking for and what changes to make is equally important. A well-designed restaurant website will help attract Internet customers to your restaurant's front door.
In this post we want to suggest some ways to update your website and thus attract potential customers to your business.
Simplify your website
Keeping your website simple will help get your message across more easily than having a lot of movement, unnecessary photos, and unimportant information. Remove all the sliding image panels, which are often very busy on your website. Instead, replace these sliding images with an optimized image. The image should be of what you are promoting at the moment or with your most profitable dishes. Having too many moving parts can make your website load slower. Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load.
Put your phone number in the upper right corner, accenting it with a color to attract attention. Keep the general color palette of your website in line with those of your business. Adding bright and unnecessary colors can distract the person looking at your website from what you really want them to read.
Another important aspect of your website is the font size. This may seem like a minor point, but many websites use small fonts that make the site difficult to read, especially on mobile devices. When you increase the font size, even just a little bit, people will stay on your page longer.
Lastly, have a form somewhere on every page of your website where visitors can enter their name, email, and phone number. This form can be for customers to leave questions and comments. Keep the form simple and easy to use. You can usually put the form link in the footer next to your logo and contact information.
Sixty-one percent of mobile search engines are more likely to contact a local business if they have a responsive website that works on all devices. When updating your website design, you should first think about mobile devices. All of the major search engines have switched to a mobile first choice in recent years. Your mobile website needs to look its best and then take into account how the mobile design transfers to the desktop.
The COVID-19 pandemic has more than doubled online food ordering and home delivery. If food delivery is now an important part of your business, then you want this to stand out more. You can make this section stand out by adding a special color or font. You can also integrate home delivery in your main menu. Have an area in your menu where the customer can click to easily access the home order page. Having a couple of different options for people to order online can help you keep the customer on your website and get them to order.
Take care of social media integration
Social media is an easy way to drive customers to your website, but once they're on your page, you don't want them to leave or get distracted. When integrating your website with your social media accounts, you need to be careful to keep people on your site longer. Once someone leaves the site to look at your social media, it's easy for them to get distracted by notifications, messages, and other content on their own social media accounts. Try to limit social media icons, especially on the home page, and visitors will be more likely to stay on your website.
Navigating your website
A restaurant's website must have certain links in the top navigation bar. These include, home, menu, events, contact us, and home delivery. Make sure your navigation menu is easy to use. Your customers should be able to return to the home page as easily as possible and without having to click through multiple pages to access it.