Several years ago, the "afterwork" concept landed in our country. The idea is to share some relaxed moments with co-workers in a place at the end of the workday to strengthen relationships and even meet new people who can be part of our network of professional contacts.
The afterwork has become a growth opportunity for many business.
Afterwork´s customer is mostly of medium-high level and they usually choose modern places, with beautiful decoration, and that offers exclusive services. Spanish customers are also seduced by other more conventional options.
The ideal location for these locals is a business district where there are companies and offices. The afterwork starts around 7pm and can last until after dinner depending on the day of the week.
Terraces, pubs, bars, restaurants ... are valid. Without big extra investments you can become the benchmark in your area.
Cocktails are the star products of the afterwork locals. A good bar with enough space for the bartender to work comfortably can become a claim, which will leave the client fascinated by the show and the art of cocktails.
Another trend to include that comes stomping are the mocktails, cocktails without alcohol that are increasingly in demand.
The GF1000 glass froster can help you with instantly freeze any type of cup or glass and also become a differentiator for your business.
A good and large wine list, champagne, water and beers are also indispensable. Beer is still one of the most demanded options.
All accompanied by gourmet products such as appetizers, tapas and light meals.
Social networks become a great ally to promote the business and inform your followers of the news of each afternoon. Dj with music, activities and entertainment shows in the local, meetings to practice networking ... They can also help you to be the chosen local.